Cargando…
Economics for business : a guide to decision making in a complex global macroeconomy /
"With a truly global perspective, this book merges business content with economics, making it an ideal introduction to economics for MBA students. It explains key concepts and provides the tools needed to make decisions, sustain competitive advantage, and confront business complexities with con...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Philadelphia :
Kogan Page,
2015.
|
| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn926919972 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 151027s2015 pau o 000 0 eng d | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d IDEBK |d YDXCP |d CDX |d EBLCP |d TEFOD |d OCLCQ |d OCLCO |d KOGAN |d OCLCO |d OCLCQ | ||
| 019 | |a 929532383 | ||
| 020 | |a 9780749470203 |q (electronic bk.) | ||
| 020 | |a 0749470208 |q (electronic bk.) | ||
| 020 | |z 9780749470197 | ||
| 020 | |z 0749470194 | ||
| 029 | 1 | |a DEBBG |b BV044026899 | |
| 029 | 1 | |a NZ1 |b 16241803 | |
| 035 | |a (OCoLC)926919972 |z (OCoLC)929532383 | ||
| 037 | |a 68DA0843-E6D8-4138-8019-41F6CFD36964 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a HD30.22 |b .C634 2015eb | |
| 072 | 7 | |a BUS |x 070000 |2 bisacsh | |
| 082 | 0 | 4 | |a 338.502/4658 |2 23 |
| 084 | |a BUS069000 |a BUS069020 |a BUS019000 |a EDU002000 |2 bisacsh | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Cohen, Ivan K. | |
| 245 | 1 | 0 | |a Economics for business : |b a guide to decision making in a complex global macroeconomy / |c Ivan K. Cohen. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |a Philadelphia : |b Kogan Page, |c 2015. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a "With a truly global perspective, this book merges business content with economics, making it an ideal introduction to economics for MBA students. It explains key concepts and provides the tools needed to make decisions, sustain competitive advantage, and confront business complexities with confidence. Each chapter contains a clear learning objective and learning outcomes, definitions of key terms, illustrations, charts, and graphs, and bullet point chapter summaries at the end. Students will be able to understand: - the crucial importance of the financial system to individual business and the macroeconomy - the process of globalization and its implication for business - the role of the market as well as supply and demand - the impact of demand on branding and brand loyalty - pricing strategies under various market structuresThe book also includes free supporting online resources, including extra case studies and exam questions and answers, PowerPoint lecture slides, and links to current and relevant articles."-- |c Provided by publisher | ||
| 520 | |a "Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place. This comprehensive book covers: the process of globalization and its implications for business; the role of the market and supply and demand; the impact of demand on branding and brand loyalty; and pricing strategies under various market structures. With specific business content integrated throughout and a global perspective on the current world of business, taking into account the financial crisis and its aftermath, Economics for Business is a useful introduction to economics for business students, a streamlined and comprehensive alternative to large undergraduate economics textbooks, and a valuable resource for managers and executives who need to understand the basics of economic concepts to grow their business"-- |c Provided by publisher | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Title Page -- Contents -- Preface and Acknowledgements -- Key -- PART ONE Introduction to economics and business -- 01 What's economics got to do with business? -- Objective -- Learning outcomes -- Main topics covered -- The business environment -- What is economics? -- Some key concepts in economics -- Economic institutions -- Summary -- References -- 02 Introduction to markets -- Objective -- Learning outcomes -- Main topics covered -- What is a market? -- The role of the market -- Introduction to demand -- Introduction to supply | |
| 505 | 8 | |a The market in theoryThe market in practice -- Summary -- 03 Introduction to the macroeconomy -- Objective -- Learning outcomes -- Main topics covered -- Introduction -- About macroeconomics -- The circular flow of income -- Measuring GDP -- This role of markets and government -- Aggregate expenditure -- The income-expenditure model -- Aggregate supply -- Summary -- References -- 04 Introduction to the financial system -- Objective -- Learning outcomes -- Main topics covered -- Introduction -- The core: money, an introduction | |
| 505 | 8 | |a The nature and role of the financial systemFinancial markets -- Financial claims -- Financial institutions -- Financial regulation -- Summary -- PART TWO Microeconomics: individual economic agents and institutions -- 05 Demand -- Objective -- Learning outcomes -- Main topics covered -- Introduction -- Why demand exists -- The drivers of demand -- Product classification -- Marketing and demand -- Summary -- References -- 06 The firm -- Objective -- Learning outcomes -- Main topics covered -- Introduction -- The firm: legal definition | |
| 505 | 8 | |a The firm: functional definitionWhy firms exist -- The firm in practice -- Financing firms -- Profits -- Summary -- References -- 07 Supply: costs, output and distribution -- Objective -- Learning outcomes -- Main topics covered -- Introduction -- Production -- Inputs or factors of production -- The production function -- Costs -- Price elasticity of supply -- Summary -- References -- 08 Competition, markets and strategy -- Objective -- Learning outcomes -- Main topics covered -- Introduction -- Market structure: an overview | |
| 505 | 8 | |a Market structureAbout strategy -- Pricing and strategy under perfect competition -- Pricing and strategy under pure monopoly -- Pricing and strategy under imperfect competition -- Contestable markets -- Other market structures: monopsony and oligopsony -- Summary -- References -- PART THREE Macroeconomics: the business background -- 09 The role of government -- Objective -- Learning outcomes -- Main topics covered -- Introduction -- The nature and role of government -- Infrastructure -- Macro-intervention -- Fairness versus efficiency | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Managerial economics. | |
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Commerce. | |
| 650 | 0 | |a Decision making. | |
| 650 | 2 | |a Commerce | |
| 650 | 2 | |a Decision Making | |
| 650 | 6 | |a Économie d'entreprise. | |
| 650 | 6 | |a Affaires. | |
| 650 | 6 | |a Commerce. | |
| 650 | 6 | |a Prise de décision. | |
| 650 | 7 | |a decision making. |2 aat | |
| 650 | 7 | |a Economics. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Economics |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Economics. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Decision-Making & Problem Solving. |2 bisacsh | |
| 650 | 7 | |a EDUCATION |x Adult & Continuing Education. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 7 | |a Business. |2 fast |0 (OCoLC)fst00842262 | |
| 650 | 7 | |a Commerce. |2 fast |0 (OCoLC)fst00869279 | |
| 650 | 7 | |a Decision making. |2 fast |0 (OCoLC)fst00889035 | |
| 650 | 7 | |a Managerial economics. |2 fast |0 (OCoLC)fst01007340 | |
| 650 | 7 | |a Economics. |2 thema | |
| 776 | 0 | 8 | |i Print version: |a Cohen, Ivan K. |t Economics for business. |b 1st Edition |z 9780749470197 |w (DLC) 2015032586 |w (OCoLC)910859360 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1086318 |z Texto completo |
| 938 | |a Kogan Page |b KOGN |n ePDFKoganPage4959 | ||
| 938 | |a Coutts Information Services |b COUT |n 31560902 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL4054156 | ||
| 938 | |a EBSCOhost |b EBSC |n 1086318 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis31560902 | ||
| 938 | |a YBP Library Services |b YANK |n 12662372 | ||
| 994 | |a 92 |b IZTAP | ||