Emerging markets : strategies for competing in the global value chain /

"Emerging market economies, from China, Mexico, South Africa, and Indonesia, are rapidly changing the competitive business landscape; the traditional dominance of the US, Europe, and Japan (Triad countries) in international business can no longer be assumed or taken for granted. Companies in th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Grosse, Robert E. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Philadelphia : Kogan Page, 2016.
Temas:
International business enterprises > Developing countries.
Strategic planning > Developing countries.
New products > Developing countries.
Business Strategy.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Commerce
International business enterprises
New products
Strategic planning
Developing countries > Commerce.
Developing countries
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Why emerging markets are the place to be
  • The time horizon
  • What is the challenge from emerging markets?
  • Competing in emerging markets
  • Competitive strategies of firms in China: MNEs, SOEs and private firms
  • Emerging market MNEs competing in industrial countries and globally
  • Innovation is key
  • Large, small, family-owned and state-owned companies from emerging markets
  • Conclusions.

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