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Recruitment advertising as an instrument of employer branding : a linguistic perspective /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newcastle-upon-Tyne :
Cambridge Scholars Publishing,
2015.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn924632385 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 160201s2015 xxk ob 001 0 eng | ||
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| 016 | 7 | |a 017940959 |2 Uk | |
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| 020 | |a 9781443884587 |q (Electronic book (PDF format) | ||
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| 035 | |a (OCoLC)924632385 |z (OCoLC)1259232559 | ||
| 037 | |a 9781443884587 |b Cambridge Scholars Publishing | ||
| 050 | 4 | |a HF6125.5 |b .L33 2015eb | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
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| 082 | 0 | 4 | |a 658.3111014 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Łącka-Badura, Jolanta, |e author. | |
| 245 | 1 | 0 | |a Recruitment advertising as an instrument of employer branding : |b a linguistic perspective / |c Jolanta Łącka-Badura. |
| 264 | 1 | |a Newcastle-upon-Tyne : |b Cambridge Scholars Publishing, |c 2015. | |
| 300 | |a 1 online resource (255 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | 8 | |a Annotation |b The author offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Help-wanted advertising |x Language. | |
| 650 | 0 | |a Branding (Marketing) |x Language. | |
| 650 | 0 | |a Discourse analysis. | |
| 650 | 0 | |a Corpora (Linguistics) | |
| 650 | 6 | |a Corpus (Linguistique) | |
| 650 | 6 | |a Annonces de recrutement |x Langage. | |
| 650 | 6 | |a Stratégie de marque |x Langage. | |
| 650 | 7 | |a Linguistics. |2 bicssc | |
| 650 | 7 | |a Personnel & human resources management. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Discourse analysis |2 fast | |
| 650 | 7 | |a Corpora (Linguistics) |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Help-wanted advertising |2 fast | |
| 776 | 0 | 8 | |i Print version: |z 9781443876544 |z 1443876542 |w (OCoLC)911017384 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1077499 |z Texto completo |
| 938 | |a eLibro |b ELBO |n ELB151869 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH29483460 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL4534929 | ||
| 938 | |a EBSCOhost |b EBSC |n 1077499 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis32830545 | ||
| 938 | |a YBP Library Services |b YANK |n 12642928 | ||
| 994 | |a 92 |b IZTAP | ||