Business-to-business marketing 2016-2017 /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Miller, Richard K. (Richard Kendall), 1946- (Autor), Washington, Kelli D. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Loganville, GA : Richard K. Miller & Associates, [2016]
Edición:2nd edition.
Colección:RKMA market research handbook series.
Temas:
Industrial marketing > United States.
Industrial marketing > United States > Statistics.
Marketing industriel > États-Unis.
Marketing industriel > États-Unis > Statistiques.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Industrial marketing
United States
Statistics
Statistics.
Statistiques.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • PART I. MARKET OVERVIEW
  • 1. Business-To-Business Marketing
  • 2. B2B Spending
  • 3. State Of B2B Marketing
  • 4. Digital Marketing Strategy
  • 5. Digital Marketing Insights.
  • PART II. MARKET SEGMENTATION
  • 6. Business & Workforce Counts
  • 7. NAICS
  • 8. Distribution Channels
  • 9. Business Directories & Databases
  • 10. Direct Marketing Lists.
  • PART III. MARKETING & SALES
  • 11. Content Marketing
  • 12. Customer Experience
  • 13v Customer Relationship Management
  • 14. Data-Driven Marketing
  • 15. Direct Marketing
  • 16. Event Marketing
  • 17. Inbound Marketing
  • 18. Lead Generation
  • 19. Lead Management
  • 20. Market Research
  • 21. Marketing Analytics
  • 22. Marketing Automation
  • 23. Networking
  • 24. Product Marketing
  • 25. Promotional Events
  • 26. Sales Staff.
  • PART IV. TRADE SHOWS
  • 27. Trade Show Marketing
  • 28. Largest Trade Shows
  • 29. Convention Centers.
  • PART V. ADVERTISING
  • 30. Advertising Agencies
  • 31. B2B Media
  • 32. Sponsorships
  • 33. Top Advertisers.
  • PART VI. Digital Marketing
  • 34. B2B E-Commerce
  • 35. Email
  • 36. Mobile Marketing
  • 37. Search
  • 38. Social Media Marketing
  • 39. Video Marketing
  • 40. Website Traffic.
  • Appendix A. Academic Centers
  • Appendix B. Academic
  • MBA Marketing Programs Appendix C. Academic-Ph. D./DBA Marketing Programs
  • Appendix D. Analysts
  • Appendix E. Associations
  • Appendix F. B2B Marketing Blogs
  • Appendix G. Online Resources
  • Appendix H. Periodicals
  • Appendix I. Services For Research & Strategy
  • Appendix J. Small Business Development Centers.

Ejemplares similares