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A crowdfunder's strategy guide : build a better business by building community /

More Than MoneyJamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over 1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, d...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stegmaier, Jamey (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oakland : Berrett-Koehler Publishers, Inc., [2015]
Colección:BK business book.
Temas:
Acceso en línea:Texto completo
Texto completo

MARC

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245 1 2 |a A crowdfunder's strategy guide :  |b build a better business by building community /  |c Jamey Stegmaier. 
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588 0 |a Online resource; title from EPUB title page (OverDrive, viewed September 28, 2015). 
504 |a Includes bibliographical references and index. 
505 0 |a Cover; Title Page; Copyright Page; Dedication; Contents; Preface; Introduction; Chapter 1 You Don't Need to Launch Today; Chapter 2 The Crowd Is the New Gatekeeper; Chapter 3 Crowdfunding Is the Rock Concert for Entrepreneurs; Chapter 4 I Made These Mistakes So You Don't Have To; Chapter 5 Make It about Them; Chapter 6 Backers Are Individuals, Not Numbers; Chapter 7 How to Make Friends and Lose Money; Chapter 8 Go Small to Win Big; Chapter 9 Build a Better Community; Chapter 10 Don't Quit Your Day Job ... Until You Quit Your Day Job; Chapter 11You Are Your Own Gatekeeper. 
505 8 |a Resources 125 Crowdfunding Lessons in 125 SentencesThe One-Week Checklist; Recommended Reading; Projects Mentioned in this Book; Notes; Index; About the Author. 
520 |a More Than MoneyJamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over 1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a. 
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