Authentic personal brand coaching : entrepreneurial leadership brand coaching for sustainable high performance /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rampersad, Hubert K. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Charlotte, NC : Information Age Publishing Inc., [2015]
Temas:
Branding (Marketing)
Leadership.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Leadership
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Introduction
  • 2. Authentic Branding Model
  • 3. Authentic Personal Branding
  • 4. How to Define and Formulate Your Personal Ambition
  • 5. How to Define and Formulate Your Personal Brand
  • 6. How to Formulate Your Personal Balanced Scorecard
  • 7. How to Implement and Cultivate Your Personal Brand
  • 8. Alignment With Yourself
  • 9. Alignment with your Organization
  • 10. The Authentic Personal Brand Coach Federation.

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