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|a UAMI
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| 100 |
1 |
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|a Rampersad, Hubert K.,
|e author.
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| 245 |
1 |
0 |
|a Authentic personal brand coaching :
|b entrepreneurial leadership brand coaching for sustainable high performance /
|c by Hubert K. Rampersad.
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| 264 |
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1 |
|a Charlotte, NC :
|b Information Age Publishing Inc.,
|c [2015]
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| 264 |
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|c ©2015
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| 300 |
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|a 1 online resource
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|a Online resource; title from PDF title page (EBSCO, viewed August 19, 2015).
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| 504 |
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|a Includes bibliographical references.
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| 505 |
0 |
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|a 1. Introduction -- 2. Authentic Branding Model -- 3. Authentic Personal Branding -- 4. How to Define and Formulate Your Personal Ambition -- 5. How to Define and Formulate Your Personal Brand -- 6. How to Formulate Your Personal Balanced Scorecard -- 7. How to Implement and Cultivate Your Personal Brand -- 8. Alignment With Yourself -- 9. Alignment with your Organization -- 10. The Authentic Personal Brand Coach Federation.
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|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
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|a Leadership.
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| 650 |
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|a Stratégie de marque.
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|a Leadership.
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|a BUSINESS & ECONOMICS
|x Management Science.
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|a BUSINESS & ECONOMICS
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| 650 |
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7 |
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| 650 |
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|a Leadership
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