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Authentic customer centricity : a journey towards sustainable customer experience /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Zafer, Alkhatani Saad (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Charlotte, NC : Information Age Publishing Inc., [2015]
Temas:	Customer relations. Corporate culture. Culture organisationnelle. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Corporate culture Customer relations
Acceso en línea:	Texto completo

Tabla de Contenidos:

Cover; Authentic Customer Centricity; Library of Congress Cataloging-in-Publication Data; Contents; Foreword (Hubert Rampersad); Foreword (Ramazan Demir); Preface; Chapter 1: Introduction; Chapter 2: Authentic Customer Centricity Model; Chapter 3: Personal Centricity; Chapter 4: Corporate Centricity; Chapter 5: Strategic Alignment; Chapter 6: Cultivation; Chapter 7: A Real Life Example; References and Recommended Reading; About the Author.