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Contemporary perspectives in data mining. Volume 2 /
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Charlotte, NC :
Information Age Publishing,
[2015]
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Series; Contemporary Perspectives in Data Mining, Volume 2; Library of Congress Cataloging-in-Publication Data; Contents; SECTION I: MARKETING APPLICATIONS; CHAPTER 1: Data Privacy in Loyalty Programs; CHAPTER 2: Identifying Profitable Customers Using a Two-Stage Logistic Model; CHAPTER 3: A Fractional Factorial Analysis for In-Store Promotions; CHAPTER 4: Methods for Customer Analytics of Hetergeneous E-Commerce Populations; SECTION II: BUSINESS APPLICATIONS; CHAPTER 5: Teaching a Data Mining Course in a Business School.
- CHAPTER 6: Measuring the Market Efficiency of Chinese Automobile Industry by Using a Max-Min DEA ModelCHAPTER 7: A Clustering Analysis of Five-Star Morning Star Funds Ruled Moderate Asset Allocation Funds; SECTION III: TECHNIQUES; CHAPTER 8: Data Mining Techniques Applied to the Study of Canines with Osteoarthritis; CHAPTER 9: Data Mining Techniques for Information Assurance and Data Integrity on the Cloud; CHAPTER 10: Multivariate Copulas Model in Spatiotemporal Irregular Pattern Detection in Mobility Network.