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Contemporary perspectives in data mining. Volume 2 /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Lawrence, Kenneth D. (Editor ), Klimberg, Ronald K. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Charlotte, NC : Information Age Publishing, [2015]
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a Contemporary perspectives in data mining.  |n Volume 2 /  |c edited by Kenneth D. Lawrence, Ronald K. Klimberg. 
264 1 |a Charlotte, NC :  |b Information Age Publishing,  |c [2015] 
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505 0 |a Cover; Series; Contemporary Perspectives in Data Mining, Volume 2; Library of Congress Cataloging-in-Publication Data; Contents; SECTION I: MARKETING APPLICATIONS; CHAPTER 1: Data Privacy in Loyalty Programs; CHAPTER 2: Identifying Profitable Customers Using a Two-Stage Logistic Model; CHAPTER 3: A Fractional Factorial Analysis for In-Store Promotions; CHAPTER 4: Methods for Customer Analytics of Hetergeneous E-Commerce Populations; SECTION II: BUSINESS APPLICATIONS; CHAPTER 5: Teaching a Data Mining Course in a Business School. 
505 8 |a CHAPTER 6: Measuring the Market Efficiency of Chinese Automobile Industry by Using a Max-Min DEA ModelCHAPTER 7: A Clustering Analysis of Five-Star Morning Star Funds Ruled Moderate Asset Allocation Funds; SECTION III: TECHNIQUES; CHAPTER 8: Data Mining Techniques Applied to the Study of Canines with Osteoarthritis; CHAPTER 9: Data Mining Techniques for Information Assurance and Data Integrity on the Cloud; CHAPTER 10: Multivariate Copulas Model in Spatiotemporal Irregular Pattern Detection in Mobility Network. 
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