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Practical text analytics : interpreting text and unstructured data for business intelligence /
"Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths, and weaknesses, in a way that is...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London, UK ; Philadelphia, PA :
Kogan Page,
2015.
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| Colección: | Marketing science series.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- 1 -: Who should read this book? And what do you want to do today?; 2 -: Getting ready: capturing, sorting, sifting, stemming and matching; 3 -: In pictures: Word clouds, wordles and beyond; 4 -: Putting text together: clustering words and documents using words; 5 -: In the mood for sentiment (and counting); 6 -: Predictive models 1: Having words with regressions; 7 -: Predictive models 2: Classifications that grow on trees; 8 -: Predictive models 3: All in the family with Bayes Nets; 9 -: Looking forward and back; A -: Glossary.