Practical text analytics : interpreting text and unstructured data for business intelligence /

"Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths, and weaknesses, in a way that is...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Struhl, Steven M. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London, UK ; Philadelphia, PA : Kogan Page, 2015.
Colección:Marketing science series.
Temas:
Marketing > Data processing.
Big data.
Business intelligence.
Marketing research.
Marketing > Informatique.
Données volumineuses.
Marketing > Recherche.
Data Analysis: General.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo

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