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Valuable content marketing : how to make quality content your key to success /
Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London, UK ; Philadelphia, PA :
Kogan Page,
2015.
|
| Edición: | 2nd edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Jefferson, Sonja, |e author. | |
| 245 | 1 | 0 | |a Valuable content marketing : |b how to make quality content your key to success / |c Sonja Jefferson, Sharon Tanton. |
| 246 | 3 | 0 | |a How to make quality content your key to success |
| 250 | |a 2nd edition. | ||
| 264 | 1 | |a London, UK ; |a Philadelphia, PA : |b Kogan Page, |c 2015. | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword ; About the authors; Introduction; Part One Why valuable content?; Chapter 1 Buying has changed. Has your marketing caught up?; The business development challenge; Who is winning with their marketing? ; So what are these companies doing right?; The three factors transforming buyer behaviour; Take action; Chapter 2 What is valuable content and why does it win you business?; Content versus valuable content; Hang on a minute. Is this form of marketing new?; Eight reasons to love valuable content marketing; Take action; Chapter 3 Guiding principles for your valuable content. | |
| 505 | 8 | |a Eight guiding principles for valuable content marketingTake action; Part Two What valuable content?; Chapter 4 Blogging; Some blogging back to basics; How to create a successful business blog; How to write a valuable blog article; Making your blog look good and read well; Promoting your blog articles; Blog content can be visual; Blogging Q & A; Take action; Chapter 5 Social media; Social networks: the main arenas for businesses; Which social platform is best for sharing content?; Valuable content guidelines for all social networks; The future of social networks; Take action. | |
| 505 | 8 | |a Chapter 6 Email newslettersThe importance of keeping in contact; Email newsletters, the valuable way; Email marketing tools -- you have options; Build a community; What should your newsletter say?; Autoresponders -- a valuable addition to your email strategy; Launching your newsletter; Take action; Chapter 7 Search engine optimization; Why it's smart to get search engine savvy; How people use search engines; Use keyword research ; What search engines want from you; Design your website for search; Getting the right help with SEO; What's new for search engines?; Take action. | |
| 505 | 8 | |a Chapter 8 Deeper written content, e-books, white papers, Slideshares and published booksStock and flow: the value of going deeper; The most valuable content of all takes work; Your deeper written content options; What to write about in your key content pieces; Deeper content demands great design; The importance of a strong landing page; Should you make people fill out a form to download your content?; Repurposing and the value of integrated content campaigns; Take action; Chapter 9 Video, audio, infographics and more; Different formats to connect with more people. | |
| 505 | 8 | |a The rise, rise and rise of video contentAwesome animations; Wonderful webinars; The power of infographics; Podcasts for business; Online games as sales tools; Mobile apps; Mix it up; Take action; Chapter 10 Widen your reach: PR, guest blogging, events and paid advertising; The value of getting your content published in industry-leading media; Valuable content wins you PR opportunities; The etiquette of guest blogging; Events as content marketing; Paid advertising options ; Take action; Part Three How to supercharge your business with valuable content. | |
| 520 | |a Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 700 | 1 | |a Tanton, Sharon, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Jefferson, Sonja. |t Valuable content marketing. |b Second edition. |d London ; Philadelphia : Kogan Page, 2015 |z 9780749473273 |w (DLC) 2015016196 |w (OCoLC)908311204 |
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