'Ad'apting to markets : repackaging commercials in Indian languages /

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<P class=""ABOUTBOOKAI""> An analysis of what goes into localization of advertisements in different Indian languages.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sunitha Srinivas, C. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications India Pvt Ltd, 2015.
Temas:
Advertising > India.
Advertising > Language.
Psycholinguistics.
Sales promotion.
Psycholinguistique.
Ventes > Promotion.
psycholinguistics.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Advertising > Language
Psycholinguistics
Sales promotion
India
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Acknowledgements
  • Introduction
  • The world of advertising
  • The illusion industry : advertising on television
  • Making sense of advertisements : reading ads theoretically
  • Localization : issues in cultural transmission
  • "Culturalizing" advertisements : relocating the ad message
  • The visual-linguistic "relay" : interpreting advertisement signs
  • The new media : a study of the mobile online advertising
  • The social media : localization and global communication
  • 'Ad'apting to markets : means to the consumer's heart and purse
  • Bibliography
  • Index
  • About the author.

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