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Marketing, sales and customer management (MSC) : an integrated overall B2B management approach /
This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oldenbourg :
De Gruyter,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo |