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Marketing, sales and customer management (MSC) : an integrated overall B2B management approach /
This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oldenbourg :
De Gruyter,
2015.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | EBSCO_ocn912323291 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Hofmaier, Richard, |e author. | |
| 245 | 1 | 0 | |a Marketing, sales and customer management (MSC) : |b an integrated overall B2B management approach / |c Richard Hofmaier. |
| 264 | 1 | |a Oldenbourg : |b De Gruyter, |c 2015. | |
| 264 | 4 | |c Ã2015 | |
| 300 | |a 1 online resource (262 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 347 | |b PDF | ||
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed February 15, 2018) | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |t Frontmatter -- |t Preface -- |t Table of Contents -- |t Introduction -- |t I. The holistic marketing, sales and customer management approach (B2B) -- |t II. Strategic marketing, sales and customer management (B2B) -- |t III. Integrated product, service and product development management -- |t IV. Integrated sales, customer acquisition and negotiation management -- |t V. Integrated customer loyalty, customer relations and customer retention management (CRM) -- |t VI. Integrated Customer Development and Key Account Management (KAM) -- |t VII. Integrated Focus Group Management (FGM) and marketing, sales and customer scorecard management -- |t Appendix I: Checklist for the Collaboration of Marketing, Sales and Customer Management -- |t Appendix II: Example of a KAM Assessment Questionnaire -- |t Bibliography -- |t List of Figures -- |t Index. |
| 520 | |a This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market. | ||
| 546 | |a In English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Sales. | |
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Vente |x Droit. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Customer relations |x Management |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Sales |2 fast | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=999668 |z Texto completo |
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| 938 | |a Askews and Holts Library Services |b ASKH |n AH26996816 | ||
| 938 | |a De Gruyter |b DEGR |n 9783110410266 | ||
| 938 | |a ebrary |b EBRY |n ebr11059882 | ||
| 938 | |a EBSCOhost |b EBSC |n 999668 | ||
| 938 | |a YBP Library Services |b YANK |n 12057767 | ||
| 994 | |a 92 |b IZTAP | ||