Marketing, sales and customer management (MSC) : an integrated overall B2B management approach /

This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hofmaier, Richard (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oldenbourg : De Gruyter, 2015.
Temas:
Marketing.
Sales.
Customer relations > Management.
Vente > Droit.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations > Management
Marketing
Sales
Acceso en línea:Texto completo
Descripción
Sumario:This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market.
Descripción Física:1 online resource (262 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9783110410266
3110410265
9783110412550
3110412551

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