Healthcare : market dynamics, policies and strategies in Europe /

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Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and comple...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Glowik, Mario (Editor ), Smyczek, Sławomir (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin, Germany ; Boston, Massachusetts : De Gruyter Oldenbourg, 2015.
Temas:
European Union
Medical care > Europe.
Medical economics.
Marketing.
Economics, Medical
Delivery of Health Care > economics
Marketing
Économie de la santé.
Soins médicaux > Europe.
marketing.
POLITICAL SCIENCE > Public Policy > Social Security.
POLITICAL SCIENCE > Public Policy > Social Services & Welfare.
Medical economics
Medical care
Gesundheitswesen
Kommerzialisierung
Verbraucherverhalten
Gesundheitspolitik
Gesundheitsökonomie
Europe.
Europe
Europäische Union.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface
  • Contents
  • 1. Introduction to the European Healthcare Market
  • 2. Investment Attractiveness of the Healthcare Markets in Europe
  • 3. Consumption and Consumer Behavior in the European Healthcare Market
  • 4. New Trends in Consumer Behavior in the European Healthcare Market
  • 5. Relationship Marketing Performance of Medical Facilities
  • 6. Emerging Buying Center Concepts in Healthcare Industries
  • 7. Integrated Marketing Communication in the European Healthcare Market
  • 8. Strategic Decisions under the EU Regulatory Framework for Orphan Drugs
  • 9. Healthcare Business Performance
  • Control Mechanisms
  • 10. E-healthcare Service and Business Strategies in a Virtual Environment
  • 11. Social Media Implementation in the European Healthcare Sector
  • 12. Customer Values and Attitudes towards e-Healthcare Services
  • 13. Efficiency Control of Building Relationships with Customers by using Social Media
  • About the Authors
  • Index.

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