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Cause-related marketing : the influence of the fit among partners, brands and cause /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Bischoff, Anna Lena
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Hamburg : Anchor Academic Publishing, [2015]
Temas:	Social marketing. Marketing social. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Social marketing
Acceso en línea:	Texto completo

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