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00000cam a2200000Ii 4500 |
| 001 |
EBSCO_ocn911616935 |
| 003 |
OCoLC |
| 005 |
20231017213018.0 |
| 006 |
m o d |
| 007 |
cr cnu|||unuuu |
| 008 |
150625s2015 gw o 000 0 eng d |
| 040 |
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|a N$T
|b eng
|e rda
|e pn
|c N$T
|d N$T
|d OCLCF
|d YDXCP
|d AGLDB
|d OCLCQ
|d STF
|d OCLCO
|d OCLCQ
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| 019 |
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|a 948961753
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| 020 |
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|a 9783954897322
|q electronic bk.
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| 020 |
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|a 3954897326
|q electronic bk.
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| 020 |
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|z 9783954892327
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| 035 |
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|a (OCoLC)911616935
|z (OCoLC)948961753
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| 050 |
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4 |
|a HF5770
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| 072 |
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7 |
|a BUS
|x 082000
|2 bisacsh
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| 072 |
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|a BUS
|x 041000
|2 bisacsh
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| 072 |
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|a BUS
|x 042000
|2 bisacsh
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| 072 |
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|a BUS
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| 082 |
0 |
4 |
|a 658.8/23
|2 23
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| 049 |
|
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|a UAMI
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| 100 |
1 |
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|a Breetz, Christoph.
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| 245 |
1 |
0 |
|a Product packaging as a tool to demand a price premium :
|b does packaging enhance consumers' value perception to justify a price premium /
|c Christoph Breetz.
|
| 264 |
|
1 |
|a Hamburg :
|b Anchor Academic Publishing,
|c 2015.
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| 300 |
|
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|a 1 online resource.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
|
| 588 |
0 |
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|a Vendor-supplied metadata.
|
| 590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
|
0 |
|a Packaging.
|
| 650 |
|
0 |
|a Sales promotion.
|
| 650 |
|
0 |
|a Consumer behavior.
|
| 650 |
|
2 |
|a Product Packaging
|
| 650 |
|
6 |
|a Conditionnement (Emballage)
|
| 650 |
|
6 |
|a Ventes
|x Promotion.
|
| 650 |
|
6 |
|a Consommateurs
|x Comportement.
|
| 650 |
|
7 |
|a packaging.
|2 aat
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Industrial Management
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Management
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Management Science
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Organizational Behavior
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Consumer Behavior
|2 bisacsh
|
| 650 |
|
7 |
|a Consumer behavior.
|2 fast
|0 (OCoLC)fst00876238
|
| 650 |
|
7 |
|a Packaging.
|2 fast
|0 (OCoLC)fst01050156
|
| 650 |
|
7 |
|a Sales promotion.
|2 fast
|0 (OCoLC)fst01103868
|
| 856 |
4 |
0 |
|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1006908
|z Texto completo
|
| 938 |
|
|
|a EBSCOhost
|b EBSC
|n 1006908
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 12500978
|
| 994 |
|
|
|a 92
|b IZTAP
|
