Product packaging as a tool to demand a price premium : does packaging enhance consumers' value perception to justify a price premium /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Breetz, Christoph
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Anchor Academic Publishing, 2015.
Temas:
Packaging.
Sales promotion.
Consumer behavior.
Product Packaging
Conditionnement (Emballage)
Ventes > Promotion.
Consommateurs > Comportement.
packaging.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
BUSINESS & ECONOMICS / Consumer Behavior
Acceso en línea:Texto completo
Descripción
Descripción Física:1 online resource.
ISBN:9783954897322
3954897326

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