|
|
|
|
| LEADER |
00000cam a2200000 i 4500 |
| 001 |
EBSCO_ocn911266434 |
| 003 |
OCoLC |
| 005 |
20231017213018.0 |
| 006 |
m o d |
| 007 |
cr cnu|||unuuu |
| 008 |
150622s2015 gw ob 000 0 eng d |
| 040 |
|
|
|a N$T
|b eng
|e rda
|e pn
|c N$T
|d N$T
|d OCLCF
|d YDXCP
|d AGLDB
|d OCLCQ
|d STF
|d UKBTH
|d QGK
|d OCLCO
|d OCLCQ
|
| 019 |
|
|
|a 948961216
|a 1243147769
|
| 020 |
|
|
|a 9783954897964
|q (electronic bk.)
|
| 020 |
|
|
|a 3954897962
|q (electronic bk.)
|
| 020 |
|
|
|z 9783954892969
|
| 029 |
1 |
|
|a DEBSZ
|b 45635493X
|
| 035 |
|
|
|a (OCoLC)911266434
|z (OCoLC)948961216
|z (OCoLC)1243147769
|
| 050 |
|
4 |
|a HD69.B7
|
| 072 |
|
7 |
|a BUS
|x 082000
|2 bisacsh
|
| 072 |
|
7 |
|a BUS
|x 041000
|2 bisacsh
|
| 072 |
|
7 |
|a BUS
|x 042000
|2 bisacsh
|
| 072 |
|
7 |
|a BUS
|x 085000
|2 bisacsh
|
| 082 |
0 |
4 |
|a 658.8/27
|2 23
|
| 049 |
|
|
|a UAMI
|
| 100 |
1 |
|
|a Zickermann, Peter.
|
| 245 |
1 |
0 |
|a Co-branding :
|b fit factors between partner brands /
|c Peter Zickermann.
|
| 264 |
|
1 |
|a Hamburg :
|b Anchor Academic Publishing,
|c 2015.
|
| 300 |
|
|
|a 1 online resource
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 588 |
0 |
|
|a Vendor-supplied metadata.
|
| 504 |
|
|
|a Includes bibliographical references.
|
| 590 |
|
|
|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
|
| 650 |
|
0 |
|a Brand name products.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Brand choice.
|
| 650 |
|
0 |
|a Strategic planning.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
2 |
|a Marketing
|
| 650 |
|
6 |
|a Produits de marque.
|
| 650 |
|
6 |
|a Stratégie de marque.
|
| 650 |
|
6 |
|a Marques de commerce
|x Choix.
|
| 650 |
|
6 |
|a Planification stratégique.
|
| 650 |
|
6 |
|a Marketing.
|
| 650 |
|
7 |
|a branding.
|2 aat
|
| 650 |
|
7 |
|a marketing.
|2 aat
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
|
| 650 |
|
7 |
|a Brand choice.
|2 fast
|0 (OCoLC)fst00837875
|
| 650 |
|
7 |
|a Brand name products.
|2 fast
|0 (OCoLC)fst00837883
|
| 650 |
|
7 |
|a Branding (Marketing)
|2 fast
|0 (OCoLC)fst01743755
|
| 650 |
|
7 |
|a Marketing.
|2 fast
|0 (OCoLC)fst01010167
|
| 650 |
|
7 |
|a Strategic planning.
|2 fast
|0 (OCoLC)fst01134371
|
| 776 |
0 |
|
|z 3954892960
|
| 856 |
4 |
0 |
|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1007016
|z Texto completo
|
| 938 |
|
|
|a EBSCOhost
|b EBSC
|n 1007016
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 12480710
|
| 994 |
|
|
|a 92
|b IZTAP
|
