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A new paradigm in marketing-- the service dominant logic : academia's reactions to the theory of Vargo and Lusch /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Weißenfels, Christina (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Hamburg : Anchor Academic Publishing, 2015.
Colección:	Anchor compact.
Temas:	Lusch, Robert F. Vargo, Stephen L., > 1945- Marketing > Philosophy. Customer services. Relationship marketing. Marketing > Philosophie. Service à la clientèle. Marketing relationnel. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Customer services Marketing > Philosophy Relationship marketing
Acceso en línea:	Texto completo

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