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00000cam a2200000Ii 4500 |
| 001 |
EBSCO_ocn911200460 |
| 003 |
OCoLC |
| 005 |
20231017213018.0 |
| 006 |
m o d |
| 007 |
cr cnu|||unuuu |
| 008 |
150619s2015 gw ob 000 0 eng d |
| 040 |
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|a N$T
|b eng
|e rda
|e pn
|c N$T
|d N$T
|d YDXCP
|d AGLDB
|d OCLCF
|d OCLCQ
|d STF
|d OCLCO
|d OCLCQ
|d OCLCO
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| 019 |
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|a 948961532
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| 020 |
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|a 9783954897537
|q electronic bk.
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| 020 |
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|a 3954897539
|q electronic bk.
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| 020 |
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|z 9783954892532
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| 035 |
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|a (OCoLC)911200460
|z (OCoLC)948961532
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| 050 |
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4 |
|a HF5415
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| 072 |
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7 |
|a BUS
|x 082000
|2 bisacsh
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|a BUS
|x 041000
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0 |
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|a 658.8
|2 23
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Weißenfels, Christina,
|e author.
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| 245 |
1 |
2 |
|a A new paradigm in marketing-- the service dominant logic :
|b academia's reactions to the theory of Vargo and Lusch /
|c Christina Weißenfels.
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| 264 |
|
1 |
|a Hamburg :
|b Anchor Academic Publishing,
|c 2015.
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| 300 |
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|a 1 online resource.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Anchor compact
|
| 588 |
0 |
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|a Online resource; title from PDF title page (EBSCO, viewed June 22, 2015)
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| 504 |
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|a Includes bibliographical references.
|
| 590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
|
| 600 |
1 |
0 |
|a Lusch, Robert F.
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| 600 |
1 |
0 |
|a Vargo, Stephen L.,
|d 1945-
|
| 650 |
|
0 |
|a Marketing
|x Philosophy.
|
| 650 |
|
0 |
|a Customer services.
|
| 650 |
|
0 |
|a Relationship marketing.
|
| 650 |
|
6 |
|a Marketing
|x Philosophie.
|
| 650 |
|
6 |
|a Service à la clientèle.
|
| 650 |
|
6 |
|a Marketing relationnel.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Industrial Management
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Management
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Management Science
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Organizational Behavior
|2 bisacsh
|
| 650 |
|
7 |
|a Customer services
|2 fast
|
| 650 |
|
7 |
|a Marketing
|x Philosophy
|2 fast
|
| 650 |
|
7 |
|a Relationship marketing
|2 fast
|
| 830 |
|
0 |
|a Anchor compact.
|
| 856 |
4 |
0 |
|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1006922
|z Texto completo
|
| 938 |
|
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|a EBSCOhost
|b EBSC
|n 1006922
|
| 938 |
|
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|a YBP Library Services
|b YANK
|n 12480672
|
| 994 |
|
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|a 92
|b IZTAP
|
