The Rise of the Hispanic Market in the United States : Challenges, Dilemmas, and Opportunities for Corporate Management /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nevaer, Louis E. V. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon [UK] ; New York, NY : Routledge, 2015.
Temas:
Hispanic American consumers.
Market segmentation > United States.
Target marketing > United States.
Consommateurs américains d'origine latino-américaine.
Segmentation du marché > États-Unis.
Cibles (Marketing) > États-Unis.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Hispanic American consumers
International economic integration
Market segmentation
Target marketing
North America > Economic integration.
Amérique du Nord > Intégration économique.
North America
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • pt. 1. The political economy of the "Hispanization'' of the United States and North America
  • pt. 2. The emergence of the Hispanic market in North America.

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