A multidisciplinary approach to service encounters /

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This volume explores interaction between service providers and customers. The role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: De la O. Hernandez-Lopez, Maria (Editor ), Fernández-Amaya, Lucia (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Leiden ; Boston : Brill, [2015]
Colección:Studies in pragmatics ; v. 14.
Temas:
Intercultural communication.
Business communication.
Customer relations.
Communication in marketing.
Communication dans l'entreprise.
Communication en marketing.
PSYCHOLOGY > Social Psychology.
Interkulturell kommunikation.
Affärskommunikation.
Kundrelationer.
Marknadskommunikation.
Acceso en línea:Texto completo
Descripción
Sumario:This volume explores interaction between service providers and customers. The role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9789004260160
9004260161

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