Building business websites with Squarespace 7 : master the tools and techniques of using Squarespace to create professional websites /
Annotation
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Birmingham, UK :
Packt Publishing,
2015.
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Colección: | Community experience distilled.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Copyright; Credits; About the Author; Acknowledgments; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Setting Up for Success
- Your Website Toolkit; Understanding the process of making a website; Understanding website concepts; Structure; Functions; Content; Aesthetics; Writing a website plan; About your business; Business overview (the ""elevator pitch""); Slogan (a.k.a. tagline or strapline); Brand image; About your audience; Your customers (the site's target audience); Primary purpose; About your website; Goals; Functions; Content; Integration
- Site managementAbout this project; Project team; Project timelines; Project budget; Gathering materials, ideas, and inspiration; Creating idea boards; Website inspiration; Other resources for inspiration; Creating a sitemap; Don't make your customers work hard; Break it down; Keep it simple; Consider action words; Include notes or wireframes; Gathering raw materials; Branding; Logo; Colors; Fonts; Text content; Photos; Downloads; Videos or audio streams; Summary; Chapter 2: Getting Started with Squarespace; Signing up for a Squarespace account; Finding your way around Squarespace
- Understanding the Site Manager interfaceUnderstanding Annotations; Using the Home Menu; Using the Pages area; Using the Design area; Using the Commerce area; Using the Metrics area; Comments; Settings; Logging in and out of Squarespace; Logging in; Logging in by pressing Esc; Accessing your site's login page; Logging in via the Squarespace site; Adjusting basic site settings; Adding Basic Information; Setting your site's language and region; Setting up the SEO options; Keeping your site private until its launch; Setting up your subscription plan and billing
- Choosing the right subscription planSetting up your billing information; Summary; Chapter 3: Working with Squarespace Templates; Understanding Squarespace templates; Characteristics of a Squarespace template; Page structure; Visual style; Special features; Choosing the right Squarespace template for your site; Selecting the best template for your needs; Step 1: Consider the site's primary purpose and important functions; Step 2: List the special features that you want; Step 3: Identify the page structure you like best; Step 4: Refer back to your brand and content
- An overview of the different Squarespace templatesBrowsing templates; Important points to remember when browsing templates; Using the template's Read Me page; Trying out a new template for your site; Installing and previewing a new template; Choosing your final template; Fullscreen preview; The Style Editor; The Pages panel; Applying your chosen template to your site; Making a template live; Summary; Chapter 4: Creating Your Site Framework: Pages, Items, Collections, and Navigation; Understanding Squarespace pages; Standard page; Collection Pages; Cover Page; Page cluster