Corporate branding : areas, arenas and approaches /

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"A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realise how it can boost busin...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Melewar, T. C. (Editor ), Alwi, S. F. Syed (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Routledge, Taylor & Francis Group, 2015.
Temas:
Marketing.
Consumers' preferences.
Consommateurs > Préférences.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumers' preferences
Marketing
Markenarchitektur.
Welt.
Acceso en línea:Texto completo

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