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Mass moralizing : marketing and moral storytelling /
Drawing from sources as diverse as Plato, Marshal McLuhan, and McDonald's, <span style=""font-style:italic;"">Mass Moralizing makes the intriguing case that contemporary marketing has moved beyond merely selling commodities and now seeks to turn our values themselves i...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham :
Rowman & Littlefield,
[2015]
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Self and world: story, image, brand
- The stories we tell
- Truth-telling narratives
- Spectacle: the ontology of image
- Tribes: hyperrealized and mythical belonging
- Mass moralizing
- The good life
- Morality for sale
- Morality as consumption
- Morality as propaganda.