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Gestión de marca : conceptualización, diseño, registro, construcción y evaluación /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Cortázar, Leonardo Ortegón (Autor)
Formato:	Electrónico eBook
Idioma:	Español
Publicado:	Bogotá, Colombia : Institucion Universitaria Politecnico Grancolombiano, 2014.
Temas:	Branding (Marketing) Stratégie de marque. branding. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:	Texto completo

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