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00000cam a2200000 i 4500 |
| 001 |
EBSCO_ocn906698958 |
| 003 |
OCoLC |
| 005 |
20231017213018.0 |
| 006 |
m o d |
| 007 |
cr cnu|||unuuu |
| 008 |
150407s2014 ck o 000 0 spa d |
| 040 |
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|a N$T
|b eng
|e rda
|e pn
|c N$T
|d N$T
|d OCLCF
|d UKSSU
|d OCLCO
|d K6U
|d OCLCQ
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| 020 |
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|a 9789588721309
|q (electronic bk.)
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| 020 |
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|a 958872130X
|q (electronic bk.)
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| 020 |
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|z 9789588721316
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| 029 |
1 |
|
|a DEBBG
|b BV043959391
|
| 029 |
1 |
|
|a DEBSZ
|b 481305580
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| 035 |
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|a (OCoLC)906698958
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| 050 |
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4 |
|a HD69.B7
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| 072 |
|
7 |
|a BUS
|x 082000
|2 bisacsh
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|a BUS
|x 041000
|2 bisacsh
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|a BUS
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|a 659.126
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| 082 |
0 |
4 |
|a 658.827
|2 23
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Cortázar, Leonardo Ortegón,
|e author.
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| 245 |
1 |
0 |
|a Gestión de marca :
|b conceptualización, diseño, registro, construcción y evaluación /
|c Leonardo Ortegón Cortázar.
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| 264 |
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1 |
|a Bogotá, Colombia :
|b Institucion Universitaria Politecnico Grancolombiano,
|c 2014.
|
| 300 |
|
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|a 1 online resource
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
0 |
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|a Vendor-supplied metadata.
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| 590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
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6 |
|a Stratégie de marque.
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| 650 |
|
7 |
|a branding.
|2 aat
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
|
| 650 |
|
7 |
|a Branding (Marketing)
|2 fast
|0 (OCoLC)fst01743755
|
| 856 |
4 |
0 |
|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=924904
|z Texto completo
|
| 938 |
|
|
|a EBSCOhost
|b EBSC
|n 924904
|
| 994 |
|
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|a 92
|b IZTAP
|
