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EBSCO_ocn906698746 |
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|a Barón Pulido, Mireya,
|e author.
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1 |
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|a ¿Qué transmite su marca? :
|b estrategias para innovar desde la comunicación /
|c Mireya Barón Pulido, Juliana Villalba Torres, Mauricio Toro Orjuela.
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|a Bogotá, Colombia :
|b Institución Universitaria Politécnico Grancolombiano,
|c 2013.
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|a 1 online resource :
|b color illustrations
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|a Includes bibliographical references.
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|a Online resource; title from PDF title page (EBSCO, viewed April 13, 2015).
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|a Este libro es parte de la colección e-Libro en BiblioBoard.
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|b EBSCO eBook Subscription Academic Collection - Worldwide
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|a Branding (Marketing)
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|a Stratégie de marque.
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|a branding.
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|a BUSINESS & ECONOMICS
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|x Organizational Behavior.
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|a Torres, Juliana Villalba,
|e author.
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|a Orjuela, Mauricio Toro,
|e author.
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776 |
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|i Print version:
|a Barón Pulido, Mireya.
|t ¿Qué transmite su marca? : estrategias para innovar desde la comunicación.
|d : Editorial Politécnico Grancolombiano, ©2013
|z 9789588721217
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