Understanding social media : how to create a plan for your business that works /

This is a companion title to "Understanding Digital Marketing". It draws on experience, advice and tips from dozens of digital marketers and social media experts to create a comprehensive guide to current practice including: creating a social media program; understanding stakeholders such...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ryan, Damian (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : KoganPage, 2015.
Temas:
Social media > Economic aspects.
Internet marketing.
Médias sociaux > Aspect économique.
Marketing sur Internet.
Sales & marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Internet marketing
Social media > Economic aspects
Sales and marketing.
Business and Management.
Acceso en línea:Texto completo
Descripción
Sumario:This is a companion title to "Understanding Digital Marketing". It draws on experience, advice and tips from dozens of digital marketers and social media experts to create a comprehensive guide to current practice including: creating a social media program; understanding stakeholders such as blogs, networks and Web 2.0; rules governing the relationship between search and social; case studies from successful and failed campaigns; budgeting for social media activities; how to set key performance indicators (KPIs); understanding social media ROI; customer experience; building a social media team; analytics and creating a social media dashboard; risk assessment and risk management in social media. --
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780749473570
0749473576

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