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"Capitalist realism" in Africa : realities and myths in advertising /
"Capitalist Realism" in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the c...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sharjah :
Bentham Science Publishers,
2014.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn905919736 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 150312t20142014ts a ob 001 0 eng d | ||
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| 019 | |a 903442299 |a 948892047 |a 961657443 |a 962717958 | ||
| 020 | |a 9781608059768 |q (electronic bk.) | ||
| 020 | |a 1608059766 |q (electronic bk.) | ||
| 020 | |z 9781608059775 | ||
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| 082 | 0 | 4 | |a 659.1 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Alozie, Emmanuel C., |e author. | |
| 245 | 1 | 0 | |a "Capitalist realism" in Africa : |b realities and myths in advertising / |c authored by Emmanuel C. Elozie. |
| 264 | 1 | |a Sharjah : |b Bentham Science Publishers, |c 2014. | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (111 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (ebrary, viewed March 09, 2015). | |
| 505 | 0 | |a Cover; Title; EUL; Dedication; Contents; Tables; About the Author ; Abstract; Foreword; Preface; Acknowledgements; Conflict of Interest; Abbreviations; Chapter 01; Chapter 02; Chapter 03; Chapter 04; Chapter 05; Chapter 06; Appendix; References; Index. | |
| 520 | |a "Capitalist Realism" in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the context for advertising in African countries and describes the unique historical, social, economic, communication and political context within which the practice of advertising takes place. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Small business. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Small business |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Alozie, Emmanuel C. |t "Capitalist realism" in Africa : realities and myths in advertising. |d Sharjah : Bentham Science Publishers, ©2014 |h xviii, 90 pages |z 9781608059775 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=946218 |z Texto completo |
| 936 | |a BATCHLOAD | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1936515 | ||
| 938 | |a ebrary |b EBRY |n ebr11018123 | ||
| 938 | |a EBSCOhost |b EBSC |n 946218 | ||
| 938 | |a YBP Library Services |b YANK |n 12280683 | ||
| 994 | |a 92 |b IZTAP | ||