Cargando…
Collaboration in tourism businesses and destinations : a handbook /
This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successf...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, England :
Emerald,
2015.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Collaboration in Tourism Businesses and Destinations: A Handbook; Copyright page; Contents; List of Figures; List of Tables; List of Contributors; Introduction; Forms of Cooperation; Collaboration; Partnership; Alliance; Business Network/Networking; Cluster and Clustering; The Purpose of the Book; References; Part I: Tourism Business Environment and Collaboration; Chapter 1 General Context and Tourism Business Environment: The Contribution of Alliances in a Globalized Context; 1.1. Introduction; 1.2. Cooperation in Tourism.
- 1.2.1. Some Cooperation and Alliance Cases in a Global Context1.3. The Expo Guadalajara Case: A Successful Strategic Alliance; 1.3.1. A World Class Venue; 1.3.2. The Venue and Its Local and National Environment; 1.4. Conclusions; References; Websites; Radio Show Ángulos; Chapter 2 Business Cooperation and Partnership: A Case of Cocreation at Destination Level; 2.1. Introduction; 2.2. Forms of Tourist Partnership; 2.2.1. An Approaching Concept; 2.2.2. Partnership Members; 2.2.3. Public and Private Collaboration at Destination Level; 2.3. Case of Study: Spain Convention Bureau; 2.4. Conclusions.
- 4.1. Introduction4.2. Literature Review; 4.3. Methodology; 4.4. Findings and Discussion; 4.5. Conclusion; References; Part II: Collaboration in Tourism Industry and Businesses; Chapter 5 Strategic Alliances in the Hospitality Industry as an Expansion Strategy: An Indian Perspective; 5.1. Introduction; 5.2. The Hospitality Industry Worldwide; 5.2.1. The Hospitality Industry: Structure and Features; 5.2.2. The Market and Business Environment; 5.3. Strategic Alliances as an Expansion Strategy; 5.3.1. Definition and General Considerations; 5.3.2. A Typology of Strategic Alliances.
- 5.3.3. Collaborative Strategies in the Hospitality Industry5.3.3.1. Management contracts; 5.3.3.2. Franchising; 5.3.3.3. Co-branding; 5.3.3.4. Inter-industrial strategic alliances; 5.3.3.5. The evolution of hospitality strategic alliances: From joint ventures to collaborative ventures; 5.4. The Hospitality Industry in India; 5.4.1. Characteristics of Indian Hospitality Industry; 5.4.2. Tourism Policy in India; 5.4.3. The Evolving Nature of the Indian Hospitality Industry; 5.5. Case Study: The Oberoi Group, India; 5.5.1. The Company's Profile; 5.5.2. The Corporate Strategy.