Fundamentals of public relations and marketing communications in Canada /

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"Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application--and generously supplemented with examples and case studies--the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Lymer, Leah-Ann (Editor ), Carney, William Wray, 1950- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Edmonton, Alberta, Canada : Pica Pica Press, an imprint of The University of Alberta Press, 2015.
Edición:First electronic edition, 2015.
Temas:
Communication in marketing > Canada > Textbooks.
Public relations > Canada > Textbooks.
Communication en marketing > Canada > Manuels d'enseignement supérieur.
Relations publiques > Canada > Manuels d'enseignement supérieur.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Communication in marketing.
Public relations.
Canada.
Electronic books.
Textbooks.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Unit one: The essentials. An overview of public relations in Canada
  • A brief history of public relations in Canada
  • Communications and marketing law in Canada
  • Ethics: living your professional values
  • Communications theory and application
  • Unit two: Marketing. Marketing: an overview
  • The changing world of marketing communications
  • Research methods
  • The communication plan
  • Unit three: Elements of public relations and marketing communications. Writing for public relations
  • Advertising: a primer for public relations
  • Proactive media relations
  • Digital communications
  • Government relations
  • Internal communications
  • Crisis communications.

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