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Market research in the federal procurement process : analysis and select assessments /
The federal government spends hundreds of billions of dollars annually to acquire goods and services from the private sector to support agency missions. Market research-the process used to collect and analyze data about capabilities in the market that satisfy agency needs-is critical to inform decis...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Nova Science Publishers, Inc.,
[2015]
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| Colección: | Marketing and operations management research.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The federal government spends hundreds of billions of dollars annually to acquire goods and services from the private sector to support agency missions. Market research-the process used to collect and analyze data about capabilities in the market that satisfy agency needs-is critical to inform decisions about how best to acquire these goods and services. This book assesses selected agencies' market research guidance and policy and how selected agencies conducted market research on selected procurements. It describes the most common elements of the federal procurement process and resources that. |
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| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781634820448 1634820444 |