Leading digital strategy : driving business growth through effective e-commerce /

For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bones, Chris, 1958-
Otros Autores: Hammersley, James
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Philadelphia : Kogan Page, [2015]
Temas:
Electronic commerce.
Internet marketing.
Strategic planning.
Commerce électronique.
Marketing sur Internet.
Planification stratégique.
Business Strategy.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Digitalisierung
Electronic Commerce
Electronic Shopping
Handel
Online-Shop
Business strategy.
E-commerce: business aspects.
Management: leadership and motivation.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 21st-century markets
  • Identifying the e-commerce opportunity
  • Putting customers first
  • The new marketing model
  • The business of e-commerce
  • The growth organization
  • Leadership in change
  • Digital leadership in practice
  • The e-commerce leadership model.

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