Chartered public relations : lessons from expert practitioners /

Published as part of the 2015 tenth anniversary celebrations of the Chartered Institute of Public Relations (CIPR)'s Royal Charter, Chartered Public Relations is an anthology of modern-day public relations best practice from Chartered Public Relations practitioners. It makes a valuable contribu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Waddington, Stephen (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : KoganPage, 2015.
Temas:
Public relations.
Public Relations
Relations publiques.
public relations.
Advertising, marketing & sponsorship law.
Sales & marketing.
BUSINESS & ECONOMICS > Advertising & Promotion.
Public relations
Advertising, marketing and sponsorship law.
Sales and marketing.
Acceso en línea:Texto completo
Descripción
Sumario:Published as part of the 2015 tenth anniversary celebrations of the Chartered Institute of Public Relations (CIPR)'s Royal Charter, Chartered Public Relations is an anthology of modern-day public relations best practice from Chartered Public Relations practitioners. It makes a valuable contribution to the advancement of public relations thinking worldwide by addressing the most current discussions on topics such as qualification of results in public relations, internal communications, freedom of information, global communication and more. Chartered Public Relations discusses in detail, among ot.
Descripción Física:1 online resource
ISBN:9780749473730
0749473738

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