Cargando…
Nutzerbezogene marktforschung fur bibliotheken.
This volume presents practical examples to impart fundamental knowledge about the application of market research instruments in actual library practice. The focus is on applying methods and scenarios that are targeted at optimizing or expanding user-related services. The range of applications includ...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
E-Content Generic Vendor,
2013.
|
| Colección: | PraxisWissen.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a22000003 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn900688011 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 141220s2013 xx o 000 0 eng d | ||
| 040 | |a YDXCP |b eng |e pn |c YDXCP |d EBLCP |d DEBSZ |d IDEBK |d CDX |d N$T |d OCLCO |d OCLCQ |d OCLCO |d OCLCQ |d OCLCF |d OCLCQ |d SNU |d OCLCO |d OCLCQ |d OCLCO | ||
| 019 | |a 865329632 |a 865653752 |a 872061449 | ||
| 020 | |a 3110276305 |q (electronic bk.) | ||
| 020 | |a 9783110276305 |q (electronic bk.) | ||
| 020 | |a 1306205247 |q (ebk) | ||
| 020 | |a 9781306205245 |q (ebk) | ||
| 020 | |z 3110276232 | ||
| 020 | |z 9783110276237 | ||
| 020 | |z 3110276313 | ||
| 020 | |z 9783110276312 | ||
| 029 | 1 | |a DEBBG |b BV043779017 | |
| 029 | 1 | |a DEBSZ |b 399565094 | |
| 035 | |a (OCoLC)900688011 |z (OCoLC)865329632 |z (OCoLC)865653752 |z (OCoLC)872061449 | ||
| 037 | |a 551775 |b MIL | ||
| 050 | 4 | |a Z678.85 .S384 2013 | |
| 072 | 7 | |a LAN |x 025000 |2 bisacsh | |
| 082 | 0 | 4 | |a 025.1 |
| 084 | |a AN 77500 |2 rvk | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Sebastian Johannes Nix. | |
| 245 | 1 | 0 | |a Nutzerbezogene marktforschung fur bibliotheken. |
| 260 | |a [Place of publication not identified] : |b E-Content Generic Vendor, |c 2013. | ||
| 300 | |a 1 online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Praxiswissen | |
| 505 | 0 | |a Vorwort; Inhalt; Verwendete Marginalien; Einleitung; 1. Grundlagen; 2. Informationsquellen und Untersuchungsdesign; 3. Auswahlverfahren für Stichproben; 4. Erhebungstechniken; 5. Datenaufbereitung und -auswertung; 6. Schlusswort; 7. Weiterführende Informationen; 8. Anhang; Über die Autoren. | |
| 520 | |a This volume presents practical examples to impart fundamental knowledge about the application of market research instruments in actual library practice. The focus is on applying methods and scenarios that are targeted at optimizing or expanding user-related services. The range of applications includes customer satisfaction surveys and questionnaire-based inquiries about the information behavior of library users, and a discussion of "mystery shopping" as a building block for systematic quality management. In addition, it discusses usability testing for library websites and the use of online res. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Libraries |x Evaluation. | |
| 650 | 0 | |a Public services (Libraries) |x Evaluation. | |
| 650 | 0 | |a Library Web sites |x Testing. | |
| 650 | 0 | |a Online information services |x Use studies. | |
| 650 | 0 | |a Library users |x Attitudes. | |
| 650 | 0 | |a Information behavior |x Research. | |
| 650 | 0 | |a Online information services |x Utilization. | |
| 650 | 6 | |a Bibliothèques |x Évaluation. | |
| 650 | 6 | |a Bibliothèques |x Services aux usagers |x Évaluation. | |
| 650 | 6 | |a Serveurs (Informatique) |x Utilisation. | |
| 650 | 6 | |a Usagers des bibliothèques |x Attitudes. | |
| 650 | 6 | |a Comportement dans la recherche de l'information |x Recherche. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
| 650 | 7 | |a Libraries |x Evaluation |2 fast | |
| 650 | 7 | |a Online information services |2 fast | |
| 650 | 7 | |a Public services (Libraries) |x Evaluation |2 fast | |
| 655 | 7 | |a Use studies |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Siegfried, Doreen. |t Nutzerbezogene Marktforschung für Bibliotheken : Eine Praxiseinführung. |d Berlin : De Gruyter, ©2013 |z 9783110276237 |
| 830 | 0 | |a PraxisWissen. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=674373 |z Texto completo |
| 938 | |a Coutts Information Services |b COUT |n 27049819 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL938433 | ||
| 938 | |a EBSCOhost |b EBSC |n 674373 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis27049819 | ||
| 938 | |a YBP Library Services |b YANK |n 10817604 | ||
| 994 | |a 92 |b IZTAP | ||