Nutzerbezogene marktforschung fur bibliotheken.

This volume presents practical examples to impart fundamental knowledge about the application of market research instruments in actual library practice. The focus is on applying methods and scenarios that are targeted at optimizing or expanding user-related services. The range of applications includ...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sebastian Johannes Nix
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : E-Content Generic Vendor, 2013.
Colección:PraxisWissen.
Temas:
Libraries > Evaluation.
Public services (Libraries) > Evaluation.
Library Web sites > Testing.
Online information services > Use studies.
Library users > Attitudes.
Information behavior > Research.
Online information services > Utilization.
Bibliothèques > Évaluation.
Bibliothèques > Services aux usagers > Évaluation.
Serveurs (Informatique) > Utilisation.
Usagers des bibliothèques > Attitudes.
Comportement dans la recherche de l'information > Recherche.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Libraries > Evaluation
Online information services
Public services (Libraries) > Evaluation
Use studies
Acceso en línea:Texto completo
Descripción
Sumario:This volume presents practical examples to impart fundamental knowledge about the application of market research instruments in actual library practice. The focus is on applying methods and scenarios that are targeted at optimizing or expanding user-related services. The range of applications includes customer satisfaction surveys and questionnaire-based inquiries about the information behavior of library users, and a discussion of "mystery shopping" as a building block for systematic quality management. In addition, it discusses usability testing for library websites and the use of online res.
Descripción Física:1 online resource.
ISBN:3110276305
9783110276305
1306205247
9781306205245

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