Entertainment, media & advertising market research handbook 2015-2016 /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Miller, Richard K. (Richard Kendall), 1946- (Autor), Washington, Kelli D. (Autor)
Autor Corporativo: Richard K. Miller & Associates (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Loganville, GA : Richard K. Miller & Associates, [2015]
©2015
Edición:14th edition.
Colección:RKMA market research handbook series.
Temas:
Marketing research > Handbooks, manuals, etc.
Leisure > Research > United States > Handbooks, manuals, etc.
Advertising > Research > United States > Handbooks, manuals, etc.
Consumer behavior > Handbooks, manuals, etc.
Marketing > Recherche > Guides, manuels, etc.
Loisir > Recherche > États-Unis > Guides, manuels, etc.
Publicité > Recherche > États-Unis > Guides, manuels, etc.
Consommateurs > Comportement > Guides, manuels, etc.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Marketing research
Leisure > Research
Advertising > Research
Consumer behavior
United States
Handbooks and manuals
Acceso en línea:Texto completo
Tabla de Contenidos:
  • PART I. MARKET SUMMARY
  • 1. Market Assessment: Advertising
  • 2. Consumer Use of Media & the Internet
  • 3. Consumer Access of News
  • PART II. MARKET LEADERS
  • 4. Largest Advertisers
  • 5. Largest Agencies
  • 6. Largest Service Providers
  • 7. Most-Visited Websites
  • PART III. TELEVISION
  • 8. TV Viewing
  • 9. TV Programming
  • 10. TV Networks
  • 11. Television Advertising
  • 12. Online TV
  • PART IV. RADIO
  • 13. Radio Listening
  • 14. Radio Stations
  • 15. Radio Advertising
  • 16. Internet Radio
  • 17. Satellite Radio
  • PART V. PRINT MEDIA
  • 18. Magazines
  • 19. Newspapers
  • 20. Books & Ebooks
  • PART VI. DIGITAL MEDIA
  • 21. Digital Advertising
  • 22. Mobile Access
  • 23. Mobile Advertising
  • 24. Social Networks
  • 25. Social Media Marketing
  • 26. Video Access
  • 27. Video Advertising
  • 28. Gaming
  • PART VII. ADVERTISING ANALYSES
  • 29. Branding
  • 30. Content Marketing
  • 31. Crowdsourcing
  • 32. Customer Analytics
  • 33. Engagement
  • 34. Global Markets
  • 35. Hispanic Media
  • 36. Local Marketing
  • 37. Naming Rights
  • 38. Native Advertising
  • 39. Online Behavioral Targeting
  • 40. Out-of-Home Advertising
  • 41. Place-Based Video Advertising
  • 42. Political Advertising
  • 43. Programmatic Advertising
  • 44. Response to Advertising
  • 45. Small- and Medium-Sized Business Advertising & Marketing
  • 46. Sponsorships
  • 47. Sports Marketing
  • 48. Sports Media
  • 49. Trust in Media & Advertising
  • PART VIII. FILMED ENTERTAINMENT
  • 50. Film Studios
  • 51. Movies
  • 52. Home Entertainment
  • PART IX. MUSIC
  • 53. Concerts & Music Festivals
  • 54. Recorded Music
  • Appendix A. Academic Programs
  • Appendix B. Analysts
  • Appendix C. Associations
  • Appendix D. Entertainment Awards
  • Appendix E. Entertainment & Media Museums
  • Appendix F. Industry-Specific Periodicals
  • Appendix G. Marketing Blogs
  • Appendix H. State Film Commissions.

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