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Entertainment, media & advertising market research handbook 2015-2016 /
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Loganville, GA :
Richard K. Miller & Associates,
[2015]
©2015 |
| Edición: | 14th edition. |
| Colección: | RKMA market research handbook series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 019 | |a 961589694 |a 962603614 | ||
| 020 | |a 9781577832195 |q (electronic bk.) | ||
| 020 | |a 1577832191 |q (electronic bk.) | ||
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| 020 | |z 1577832019 |q (print edition) | ||
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| 100 | 1 | |a Miller, Richard K. |q (Richard Kendall), |d 1946- |e author. |4 aut | |
| 245 | 1 | 0 | |a Entertainment, media & advertising market research handbook 2015-2016 / |c by Richard K. Miller and Kelli Washington. |
| 246 | 3 | 0 | |a Market research handbook |
| 250 | |a 14th edition. | ||
| 264 | 1 | |a Loganville, GA : |b Richard K. Miller & Associates, |c [2015] | |
| 264 | 1 | |c ©2015 | |
| 300 | |a 1 online resource (355 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a RKMA market research handbook series | |
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed August 4, 2015). | |
| 504 | |a Includes bibliographical references (pages 336-351) and index. | ||
| 505 | 0 | 0 | |g PART I. |t MARKET SUMMARY -- |g 1. |t Market Assessment: Advertising -- |g 2. |t Consumer Use of Media & the Internet -- |g 3. |t Consumer Access of News -- |g PART II. |t MARKET LEADERS -- |g 4. |t Largest Advertisers -- |g 5. |t Largest Agencies -- |g 6. |t Largest Service Providers -- |g 7. |t Most-Visited Websites -- |g PART III. |t TELEVISION -- |g 8. |t TV Viewing -- |g 9. |t TV Programming -- |g 10. |t TV Networks -- |g 11. |t Television Advertising -- |g 12. |t Online TV -- |
| 505 | 8 | 0 | |g PART IV. |t RADIO -- |g 13. |t Radio Listening -- |g 14. |t Radio Stations -- |g 15. |t Radio Advertising -- |g 16. |t Internet Radio -- |g 17. |t Satellite Radio -- |g PART V. |t PRINT MEDIA -- |g 18. |t Magazines -- |g 19. |t Newspapers -- |g 20. |t Books & Ebooks -- |g PART VI. |t DIGITAL MEDIA -- |g 21. |t Digital Advertising -- |g 22. |t Mobile Access -- |g 23. |t Mobile Advertising -- |g 24. |t Social Networks -- |g 25. |t Social Media Marketing -- |g 26. |t Video Access -- |g 27. |t Video Advertising -- |g 28. |t Gaming -- |
| 505 | 8 | 0 | |g PART VII. |t ADVERTISING ANALYSES -- |g 29. |t Branding -- |g 30. |t Content Marketing -- |g 31. |t Crowdsourcing -- |g 32. |t Customer Analytics -- |g 33. |t Engagement -- |g 34. |t Global Markets -- |g 35. |t Hispanic Media -- |g 36. |t Local Marketing -- |g 37. |t Naming Rights -- |g 38. |t Native Advertising -- |g 39. |t Online Behavioral Targeting -- |g 40. |t Out-of-Home Advertising -- |g 41. |t Place-Based Video Advertising -- |g 42. |t Political Advertising -- |g 43. |t Programmatic Advertising -- |g 44. |t Response to Advertising -- |g 45. |t Small- and Medium-Sized Business Advertising & Marketing -- |g 46. |t Sponsorships -- |g 47. |t Sports Marketing -- |g 48. |t Sports Media -- |g 49. |t Trust in Media & Advertising -- |
| 505 | 8 | 0 | |g PART VIII. |t FILMED ENTERTAINMENT -- |g 50. |t Film Studios -- |g 51. |t Movies -- |g 52. |t Home Entertainment -- |g PART IX. |t MUSIC -- |g 53. |t Concerts & Music Festivals -- |g 54. |t Recorded Music -- |g Appendix A. |t Academic Programs -- |g Appendix B. |t Analysts -- |g Appendix C. |t Associations -- |g Appendix D. |t Entertainment Awards -- |g Appendix E. |t Entertainment & Media Museums -- |g Appendix F. |t Industry-Specific Periodicals -- |g Appendix G. |t Marketing Blogs -- |g Appendix H. |t State Film Commissions. |
| 546 | |a Text in English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Marketing research |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Leisure |x Research |z United States |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Advertising |x Research |z United States |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Consumer behavior |v Handbooks, manuals, etc. | |
| 650 | 6 | |a Marketing |x Recherche |v Guides, manuels, etc. | |
| 650 | 6 | |a Loisir |x Recherche |z États-Unis |v Guides, manuels, etc. | |
| 650 | 6 | |a Publicité |x Recherche |z États-Unis |v Guides, manuels, etc. | |
| 650 | 6 | |a Consommateurs |x Comportement |v Guides, manuels, etc. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Marketing research |2 fast |0 (OCoLC)fst01010284 | |
| 650 | 7 | |a Leisure |x Research |2 fast |0 (OCoLC)fst00996043 | |
| 650 | 7 | |a Advertising |x Research |2 fast |0 (OCoLC)fst00797745 | |
| 650 | 7 | |a Consumer behavior |2 fast |0 (OCoLC)fst00876238 | |
| 651 | 7 | |a United States |2 fast |0 (OCoLC)fst01204155 | |
| 655 | 7 | |a Handbooks and manuals |2 fast |0 (OCoLC)fst01423877 | |
| 700 | 1 | |a Washington, Kelli D., |e author. |4 aut | |
| 710 | 2 | |a Richard K. Miller & Associates, |e author, |e publisher. |4 aut |4 pbl | |
| 830 | 0 | |a RKMA market research handbook series. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=991210 |z Texto completo |
| 938 | |a YBP Library Services |b YANK |n 12420576 | ||
| 938 | |a EBSCOhost |b EBSC |n 991210 | ||
| 994 | |a 92 |b IZTAP | ||