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Business strategies : types, benefits and effects on firm performance /

Competitive advantage is the goal of global companies, and sport organizations are no exception. There are many ways to achieve a competitive advantage, but quality assurance is one of the most common ways to establish a firm's positive reputation. Offering quality products and services is an i...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Porter, Cindy (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Nova Science Publishers, Inc., ©2015
Colección:Business issues, competition and entrepreneurship series.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Competitive advantage is the goal of global companies, and sport organizations are no exception. There are many ways to achieve a competitive advantage, but quality assurance is one of the most common ways to establish a firm's positive reputation. Offering quality products and services is an important subject in today's marketplace and establishes several benefits that enhance the value of the product or service from perspective of the sport fan. This book begins by discussing marketing quality and complaints among professional sport teams. The book continues to address a conceptual framework.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9781634637206
1634637208