Branded women in U.S. television : when people become corporations /

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This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to <span style=""font-style:italic;"">The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats an...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bjelskou, Peter
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Lexington Books, [2015]
Colección:Critical studies in television.
Temas:
Product placement in mass media > Social aspects > United States.
Reality television programs > United States > History and criticism.
Branding (Marketing) > United States.
Television advertising > United States.
Television broadcasting > Social aspects > United States.
Women on television.
Placement de produits dans les médias > Aspect social > États-Unis.
Stratégie de marque > États-Unis.
Télévision > Aspect social > États-Unis.
Femmes à la télévision.
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
Branding (Marketing)
Reality television programs
Television advertising
Television broadcasting > Social aspects
Women on television
United States
Criticism, interpretation, etc.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television
  • Zeitgeist and camp at Bravo TV
  • The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess
  • The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan
  • Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire
  • Conclusion.

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