Branded women in U.S. television : when people become corporations /

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This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to <span style=""font-style:italic;"">The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats an...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bjelskou, Peter
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Lexington Books, [2015]
Colección:Critical studies in television.
Temas:
Product placement in mass media > Social aspects > United States.
Reality television programs > United States > History and criticism.
Branding (Marketing) > United States.
Television advertising > United States.
Television broadcasting > Social aspects > United States.
Women on television.
Placement de produits dans les médias > Aspect social > États-Unis.
Stratégie de marque > États-Unis.
Télévision > Aspect social > États-Unis.
Femmes à la télévision.
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
Branding (Marketing)
Reality television programs
Television advertising
Television broadcasting > Social aspects
Women on television
United States
Criticism, interpretation, etc.
Acceso en línea:Texto completo

MARC

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245 1 0 |a Branded women in U.S. television :  |b when people become corporations /  |c Peter Bjelskou. 
246 3 |a Branded women in United States television 
264 1 |a Lanham :  |b Lexington Books,  |c [2015] 
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490 1 |a Critical studies in television 
504 |a Includes bibliographical references (pages 115-123) and index. 
505 0 |a Introduction -- From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television -- Zeitgeist and camp at Bravo TV -- The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess -- The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan -- Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire -- Conclusion. 
588 0 |a Print version record and CIP data provided by publisher; resource not viewed. 
520 |a This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to <span style=""font-style:italic;"">The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments 
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650 0 |a Reality television programs  |z United States  |x History and criticism. 
650 0 |a Branding (Marketing)  |z United States. 
650 0 |a Television advertising  |z United States. 
650 0 |a Television broadcasting  |x Social aspects  |z United States. 
650 0 |a Women on television. 
650 6 |a Placement de produits dans les médias  |x Aspect social  |z États-Unis. 
650 6 |a Stratégie de marque  |z États-Unis. 
650 6 |a Télévision  |x Aspect social  |z États-Unis. 
650 6 |a Femmes à la télévision. 
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650 7 |a TECHNOLOGY & ENGINEERING  |x Telecommunications.  |2 bisacsh 
650 7 |a Branding (Marketing)  |2 fast 
650 7 |a Reality television programs  |2 fast 
650 7 |a Television advertising  |2 fast 
650 7 |a Television broadcasting  |x Social aspects  |2 fast 
650 7 |a Women on television  |2 fast 
651 7 |a United States  |2 fast 
655 7 |a Criticism, interpretation, etc.  |2 fast 
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