Branded women in U.S. television : when people become corporations /

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This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to <span style=""font-style:italic;"">The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats an...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bjelskou, Peter
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Lexington Books, [2015]
Colección:Critical studies in television.
Temas:
Product placement in mass media > Social aspects > United States.
Reality television programs > United States > History and criticism.
Branding (Marketing) > United States.
Television advertising > United States.
Television broadcasting > Social aspects > United States.
Women on television.
Placement de produits dans les médias > Aspect social > États-Unis.
Stratégie de marque > États-Unis.
Télévision > Aspect social > États-Unis.
Femmes à la télévision.
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
Branding (Marketing)
Reality television programs
Television advertising
Television broadcasting > Social aspects
Women on television
United States
Criticism, interpretation, etc.
Acceso en línea:Texto completo
Descripción
Sumario:This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to <span style=""font-style:italic;"">The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments
Descripción Física:1 online resource (xi, 129 pages)
Bibliografía:Includes bibliographical references (pages 115-123) and index.
ISBN:9780739187944
0739187945
1498507387
9781498507387

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