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Managing strategy : your guide to getting it right /
Managing Strategy provides a series of checklists designed to help managers get to grips with analysing their organisations and developing and implementing strategic plans and options. It covers a range of topics, including: .Understanding organisational culture .Performing SWOT and PEST analyses .R...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Profile Books,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Copyright Page; About the checklist series; About this book; Contents; Introduction by Patrick Dunne; Understanding the organisation; Understanding organisational culture; Charles Handy: understanding the changing organisation; Understanding management styles; Understanding leadership styles; Henry Mintzberg: a great generalist; Strategic analysis; Stakeholder analysis and management; Gathering competitive intelligence; Michael Porter: what is strategy?; Performing a SWOT analysis; Carrying out a PEST analysis; Market analysis: researching new markets; Using scenarios.
- Strategic risk managementDeveloping and implementing strategy; Producing a corporate mission; Corporate values; Igor Ansoff: father of corporate strategy; Developing strategy; Setting objectives; Implementing strategy; Gary Hamel: the search for a new strategic platform; The role of the board in strategy; Brainstorming; Making rational decisions; Measuring and evaluating strategy; Introducing performance measurement; Implementing the balanced scorecard; Robert Kaplan and David Norton: the balanced scorecard; Strategic options; Choosing a growth strategy; Mergers and acquisitions.
- Strategic partneringDeveloping new products; Deciding whether to outsource; Using consultants; Acknowledgements; Index.