The Language of Organizational Styling /

This interdisciplinary, book-length study of the linguistics of organizational styling presents an innovative take on the notion of style.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wee, Lionel, 1963-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge : Cambridge University Press, 2014.
Temas:
English language > Business English > Study and teaching (Higher)
English language > Rhetoric > Study and teaching (Higher)
English language > Style > Study and teaching (Higher)
Business writing > Study and teaching.
Business writing > Technique.
Style commercial > Étude et enseignement.
Style commercial > Technique.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Half title; Title; Copyright; Contents; Acknowledgments; 1 Introduction: the organization as a corporate actor; 2 Styling: from persons to organizations; 3 Enterprise culture as a master ethical regime; 4 Size matters: the semiotics of big versus small businesses; 5 When Peter meets Harry: the emotional labor of organizations; 6 Organizational restyling; 7 Styling the organizational other; 8 Organizations and speakers: structure and agency in language; References; Index.

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