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A Global View on Intercultural Management : Challenges in a Globalized World.
Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin/Boston :
De Gruyter,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments. |
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| Notas: | 4.3.1 An overview on the project. |
| Descripción Física: | 1 online resource (666 pages) |
| ISBN: | 9783110397901 3110397900 |